Moreover, the answer for why the people have reduced watching Super Screen movies must be also searched for. But it just might be possible that the movies made by Super Screen are of not really great interest to the people, they may just dislike the movie concept and hence they are not attending them. It is assumed by the author that increased positive reviews must always cause higher attendance. The second question that must be answered is that how does the increased positive reviews by movie reviewers relate to the attendance of people to Super Screen movies? What is the correlation between more positive reviews and increased attendance. The quality of the movies or even the efforts made to make them aware of the good movies will be futile and thus the recommendation made perhaps will not be able to guarantee more views. It wont be very economical to increase the advertising budget just to make sure that the 10 people who attended these movies earlier, start attending again. ![]() If suppose, out of 200, 150 people watched Super Screen movies but later only 140 people turn up to watch the movies the drop is not very significant. The first question that must be answered is that how much has the attendance of the people watching Super Screen movies dropped? In order words, the percentage or some quantitative amount by which the attendance has decreased. The evidence on which it is based must be properly evaluated and the following three questions must be asked before applying the recommendation. This recommendation, at first might seem to make cogent case but on further scrutiny one can realise that is not the case. ![]() The note from the memo of the advertising director of Super Screen Movie Production Company states that in order to make the people aware of the good quality movies that Super Screen makes, it must allocate a greater share of its budget to advertising. Be sure to explain how the answers to these questions would help to evaluate the recommendation. Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising." Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. ![]() And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
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